I just read this piece by Clementine Ford at the Fairfax “women’s business” Daily Life website. Ford’s piece is called “Stop telling women what to wear.” It’s worth a read.
But just look at what surrounds it. Net-A-Porter.com fashion ads. Advanced style icons. The best style on the street. Stockholm style. The look of the day sizzle reel. Search for all the latest fashions here. Daily style with fifty different fashion looks. The article boldly titled “Stop telling us what to wear” is embedded in more fashion advice than a woman can poke a stick at.
We’ll let them have their whinge, says Fairfax. But everyone knows what’s really important. Everyone knows they LOVE being told what they should wear so when they’ve finished reading the article and getting all riled up about the patriarchy controlling them, they can just click on to any one of these options and CHOOSE A LOOK. Nobody’s telling them which look, for God’s sake. They have FREE CHOICE.
But wait! There’s more! “Advanced style icons” features a 72-year-old model! We can look forward to being told what we should wear even into old age! That’s a relief. Even if I can’t remember the name for whatever, at least I’ll know how I should dress when I’m trying.
Truth is, I’m not a subscriber to the “patriarchy makes us do it” theory of victimisation, and there’s plenty of good female role models who don’t appear to be overly concerned about their appearance. We need to find out how they managed that, then teach our girls. However, the disregard for its content demonstrated by situating Ford’s article in the middle of a blitz of fashion advertising is interesting. Is Fairfax having a laugh?
I’m about to take off for a few days, venturing across the border into the cultural wasteland that Queensland has apparently become in the few days since Campbell Newman took office and axed the Premier’s Literary Awards. There’s an interesting piece here in New Matilda, in which Mark Fletcher argues that the axing is no loss.
Happy holidays, may your chocolate be good chocolate, and may you not eat more than is healthy for you. On the other hand, everyone needs to indulge now and again. Just make sure you are fashionably dressed when you throw up. See you next week!