KanYe West, Melinda Tankard Reist, and the control of the representation of desire.

by Lucero Design via flickr

At Melinda Tankard Reist’s website underwear manufacturer Victoria’s Secret is under attack, two hapless tools from the Gold Coast trying to sell real estate using a woman in her undies are copping it, and oh no! Not that, still! Yes, the KanYe West Monster video clip, months after we all got into that epic tussle at the Drum, is still absorbing the Tank’s attention.

Last week MTR was described by Stephen Harrington at the Punch as “Australia’s Helen Lovejoy,” for her complaints about this video clip, as well as the “what about the children” rhetoric she invokes as an argument against just about everything.

(For those not familiar with the Simpsons, Helen Lovejoy is the ultra conservative wife of the local Christian minister whose catchcry is “But what about the children!”)

Melinda pours retributory scorn on Harrington here. The West video is, she claims, a “significant watershed in the de-humanisation of women.”

That’s a bit hyperbolic, in my opinion, given the on going, grave, and global abuses of women’s human rights that certainly do de-humanise those groups subjected to them.

The psychotherapists’ interpretations

At New Matilda, psychotherapist Zoe Krupke interprets the video clip from her professional perspective, and explains that violence such as is portrayed therein can be a consequence of “denial of personal weakness and fragility,” resulting in projection of these qualities onto others, in this case the strung-up, zombiefied and helpless women.

In other words, controlling others through violence allows the perpetrator to bury feelings of inadequacy and vulnerability, and replace them with an illusion of power.

All of which is true enough, but if you read the lyrics it’s clear that they are about nothing but West’s feelings of personal weakness and fragility; rage at perceived exploitation by the music industry, and women, rage at his admitted inability to behave in any way other than monstrous; identification with other monster figures, and a pathetic plea for someone to love him.

by Maximillian Dinslage via flickr

None of which are expressed in ways that are likely to get him any of the things he seeks, but rather are an explosion of fury, frustration, and self-mockery.

And so on. The thoughts and feelings of a disturbed being, a rapper having a laugh, or both, depending on your perspective.

Feminists aren’t the only ones with opinions

You've Been Dickrolled. by David Jackmanson via flickr

What is certain (I’m sorry, at this point I can’t help myself, the only certainty is the certainty of uncertainty, thank you so much for the philosophical insight, Tony the Tool, another of the known unknown unknowns littering the political landscape, and pictured here damn near naked) is that while a feminist analysis of the work is worthwhile, it’s far from being the only possible analysis. The video and lyrics are complex, with racial references as well as those mentioned above, and to attempt to have it censored because it “dehumanises” women is, in my opinion, the kind of sadly unimaginative reaction we’ve come to expect from some media feminists these days.

What the video clip certainly is: the concretisation of one rapper’s subjective vision of his world. If it weren’t as popular as it is, there would be no need for further discussion. But it is tremendously popular, (listed in Rolling Stone’s best 30 albums of 2010) and has received critical acclaim from that magazine’s  informed commentators

These accolades suggest West’s Beautiful Dark Twisted Fantasies strike a chord, so to speak with millions of others. It may not be the kind of chord MTR wants struck, whatever that is, and I can’t figure that out. What do these women want? Nevertheless, it’s popularity alone makes it culturally significant, and worthy of examination.

Not that I’m suggesting popularity is the only criterium for cultural significance because clearly it isn’t. The bizarre and complex vision represented in this piece lifts it out of the mundane.

It isn’t everybody’s vision of the world. Then again, neither is a man nailed to a cross, blood seeping out of his wounds and a hole pierced in his side everybody’s vision of a healthy religious experience. John the Baptist’s bloody head on a silver platter doesn’t cut it as inspiring religious commentary for all of us either.

I have a strong visceral response against most moves to censor. No matter what you think of the aesthetic quality or otherwise of the KanYe West video, it is the expression of an artist’s vision.  Are we to live in a world bereft of all dark and difficult imagery? Are we to censor all representations of emotions and passions because they make some people uncomfortable?

Cindy and that sexy thong. by Dave Lee via flickr

When women choose to earn their living from their bodies

Women who model for Victoria’s Secret do so of their own free will, and are well paid for their work. Likewise the women who appeared in the West clip as simulated corpses and zombies.

The luscious woman in the Gold Coast real estate agents’ ad was also, presumably, paid for her work. Many women with lovely bodies enjoy using them as a source of income. Many other women and men enjoy looking at those bodies. Is this really “objectifying” women? Or is it merely admiring, and maybe sometimes envying their beauty?

I’m not likely to meet any of them. They are likely to remain only one-dimensional images to me. So why do I have any responsibility at all to see them as anything else? Why is it wrong for me to take pleasure their beauty? How am I offending them?

If I were to treat the women and men around me as one dimensional, then I would be objectifying and insulting them. But like most people, I know the difference between an image and a fully fleshed human being.

There are some who try to make the people in their lives more closely resemble a one-dimensional image they’ve seen on screen or in a magazine. Their problems, and the problems of their partners, won’t be solved by banning the images. I’d suggest their difficulties are deep, and if no images are available they’ll manifest in some other equally unfortunate way.

The desire to be desired

The desire to be desired is a normal human need. Practically everyone at some time wants, indeed needs, to bathe in the glow of somebody’s desiring gaze. But desire and its expression and representation are intensely personal matters. Lacy panties or cottontails, stilettos or bare feet, cleavage or buttoned up modesty – there’s a place for everything, but not in the world of Melinda Tankard Reist. In that world there’s only one possibility for the expression and representation of desire, and that’s hers.

Baffled by her negativity, I’m as yet entirely unable to ascertain what her vision actually consists of. Though she unrelentingly castigates us for our unhealthily fetishistic and voyeuristic gaze, I’ve never once heard MTR give an example of how she thinks female sexuality ought to be represented and expressed.

We should pretend we aren’t sexual beings, and deny that we love to look at each other, even though much of the time society requires us to do that with a furtive gaze?

We should pretend that erotic zones are not of intense interest to us, starting when we emerge from the latency period laughing ourselves silly at jokes about underpants?

If every publicly revealed body is an exploited and objectified body, are we all to cover up to protect ourselves from a gaze that MTR would have us believe can only be interpreted as exploitative and objectifying?

The battle for the control of the representation of desire

by Breezer, via flickr

MTR is fighting a two fronted battle for  the right to determine not only what we should look at, but how we should look at it. She wants to be inside our heads, telling us how to see things. Where she see exploitation, so must we.

She wants to control the representation and expression of human desire. She wants to control the interpretation of the gaze.

MTR seeks to superimpose her moral vision upon everyone else, a vision that cannot allow the possibility of a benign desiring gaze, a vision that insists the desiring gaze is always dangerous, unless it is confined to encounters between to consenting adults (preferably married) in the privacy of their own homes. Once desire is provoked outside of the marriage bed, her thinking goes, it must inevitably result in damage of some kind. I have long suspected this to be at the heart of MTR’s crusades. Now she’s proved it, by taking on Victoria’s Secret.

In her vision, the free flow of desire in the world, far from being a driving creative force, is miserably reduced to a threat to women.

This is why MTR does not offer her vision of an acceptable public representation of female sexuality. There isn’t one in her moral framework.

In this, she’s a bit like the followers of Sharia law.

But feminists fought for freedom

MTR and her followers justify their desire to impose their desire, by dressing their arguments up as feminist rhetoric, and indeed there are some conjunctions.

But feminists fought for freedom. If a woman chooses to use her body to earn her living then it’s nobody’s business but hers. Melinda Tankard Reist makes an unfortunate conflation between free choice and exploitation. That exploitation and abuse of women exists is not at issue. However, it does nobody any good to confuse the two, and in the process attempt to shame women who are making a free choice, and attempt to deprive them of that right. That’s an anti feminist move, in my book.

The argument that we’re brainwashed to think we must do our best to look like underwear models or we’re inadequate, holds some water. There’s a great deal to critique in fashion magazines that manipulate insecurities in order to get us to go out and buy something to address those perceived failings.

On the other hand, one of MTR’s fellow campaigners, journalist and researcher Nina Funnell, whose tirade against the KanYe West video can be read here recently took part in a Cosmopolitan (October 2010) competition to find the year’s most influential woman. All the competitors were young, and had the Cosmo look, including killer heels, and sexy masks. There were obviously initial selection criteria that had everything to do with the contestant’s physical appearance. Only after those requirements were met, were the women’s career and personal achievements considered.

There were no older women in the contest, baffling, given that older women are often excellent mentors and influential figures.

In my book, an outrageous and insidious abuse and objectification of women right on our doorstep, sending the message that how you look matters much more than what you do and are, from a magazine read by thousands of young Australian women. Yet not a  murmur was raised in the MTR camp.

To wrap it up…

The Gold Coast tools are pretty funny, I thought when I watched their video clip on Melinda’s website. Their ad is so over the top as to be bordering on a spoof of using sex to sell. It wouldn’t make me want to buy their penthouse, so in that sense it’s an advertising failure.

Corset, Paris 1902. Unknown, via Wikimedia

As for Victoria’s Secret well, good luck with that one. While the sight of stunning women in lacy thongs and balconette bras might not be everyone’s idea of beautiful or sexy, it is currently a dominant cultural expression of those qualities. Once the sight of an ankle did it for us, and who can forget the practically (in my opinion) only good bit in Jane Campion’s The Piano, when Harvey Keitel caressed Holly Hunter’s leg through a hole in her stocking? Aaaargh, the recollection can make me shiver with delight even now.

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• Kanye West’s sexy dead women (salon.com)
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Tags: Abbott, Tony. FORMER Australian Prime Minister, ageism, censorship, Cosmopolitan, desire, female sexuality, Feminism, Freud, Helen Lovejoy, Jesus, John the Baptist, Kanye West, Marriage, Melinda Tankard Reist, Monster, New Matilda, popular culture, psychotherapy, racism, Religion, Rolling Stone, The Punch, The Simpsons, Victoria's Secret, Women's rights